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Writing a novel is just the start!

December 1, 2014

I used to think that having the idea, structuring the plot, developing characters and writing 100,000 words was the hard part of writing a novel but how wrong I was!

Editing, redrafting, cover design, working with a publisher, working with a publicist … and then there’s the marketing! Never underestimate how much time it will take to sell your book.

Between coordinating and attending a long list of media interviews, readings and launch events I don’t know if I am coming or going! It’s a strange experience thinking of yourself as a brand and your book as a product but it’s absolutely essential if you are to define your market and target them effectively.

So this week I have mostly…been confirming launch events in and around my home city Manchester and providing copy for a city-wide Jewish magazine and giving an interview and attending a photoshoot for my local newspaper.

If you are reading this in the north west of England it would be lovely to meet you at Inmans in Didsbury on 23 January, or Waterstones Grand Cafe on Deansgate, Manchester on 29 January or in my local branch of Waterstones in Altrincham on 8 February.

Publication 14 January – 43 days and counting! Orders now being taken at


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